NEW YORK, Aug. 11, 2015 /PRNewswire/ – Everyday Health, Inc. (NYSE: EVDY), a leading provider of digital health marketing and communications solutions, today announced the acquisition of Tea Leaves Health. Based in Georgia, Tea Leaves Health is a leading provider of a SaaS-based marketing and analytics platform for hospital systems to identify and engage consumers and physicians.
“Our mission is to build the leading digital marketing and communications platform for healthcare marketers,” said Ben Wolin, Co-Founder and CEO of Everyday Health. “Our strategic acquisition of Tea Leaves Health allows us to diversify our customer base and expand our revenue opportunity into the large and fast-growing hospital systems market.”
Providing a full service marketing and communications platform for hospital systems is a large and natural growth opportunity for Everyday Health. The changing regulatory and economic environment has resulted in major changes in the way hospitals operate. Hospital systems, like other healthcare constituents, have been forced to become much more strategic in how they engage and market to consumers and physicians. According to third-party market data, hospitals now spend approximately $2 billion per year marketing to consumers and physicians, and that number is growing at a compound annual growth rate of 16%.